HI-TECH SUN

The need to choose the right products to protect your skin is back, together with the desire to be exposed to the sun, accentuated by the months spent inside the home. The latest innovations launched by the cosmetic industry have two common denominators: the use of the latest generation technologies to prevent the harmful effects of skin exposure to the sun, but also sustainability. Environmental protection is becoming a priority in the purchasing choices of international consumers. The green orientation of the cosmetic companies is also seen in the packaging, designed to have a reduced environmental impact, limiting the use of plastic and increasing that of biodegradable materials.