WELL BEING

It seems that the well-being of Italian consumers takes the environment more and more into account. In fact, salons offering natural treatments are increasing in the face of a growing demand for organic, cruelty free and in some cases even vegan treatments. In one year this type of offer has increased by 19 percent. To make its way among the preferences of consumers is increasingly agricultural cosmetics with products that are made with natural ingredients and with attention to the environment even in the packaging.