BRANDS TREND

The Italian luxury brands are also present on one of the platforms of Alibaba, the Chinese e-commerce giant. In its section dedicated to luxury, 13 million euros were spent last year, in just over 2 minutes on “Single’s Day” alone. Thus the future protagonists of Italian fashion start from the East, in fact it seems that the desire for made in Italy does not only pass from the big brands, but more and more from emerging young people with their new brands.